Survey Evidence and Expert Opinion
Surveys can be used as a solid piece of evidence in many disputes: brand confusion, brands becoming generic, misleading advertising, class actions, etc. They provide empirical evidence of consumer perceptions with quantified, accurate and objective data to assist in resolving the dispute.
However, surveys for the Court must be made according to specific standards ensuring reliability, validity and compliance to methodological and statistical principles. It is therefore important to call on experts who know this particular context and put in place the most rigorous quality assurance mechanisms.
"The Court attributes a higher probative value to the methodological approach of Léger. Indeed, several shortcomings affect the reliability of the report of [competitor]. [...] Furthermore, Léger’s survey seems to have been realized observing highest professional standards." [Translation]
Source: Company of the entertainment center of the Forum / Forum Entertainment Centre Company v. The Pepsi Bottling Group (Canada) / Pepsi Bottling Group (Canada) Co. 2008 QCCS 4672, p. 22.
With its experience, Léger is able to meet your needs for conducting surveys within a legal framework, but also for the preparation of expert reports or counter-expertise in marketing research. Léger’s team includes experts recognized by the Court on many occasions, who can testify in English or French.
In recent years we have had the opportunity to work with large law firms as Blakes, Dentons (Fraser Milner Casgrain), Gowlings, Lavery, Robic and Stikeman Elliott.
For more information, please contact: