Lottery and Gaming
Finding out what makes the lottery or gaming player tick is at the core of Leger’s research mantra; whether it is a focus on segmenting individual states players and non-players to help state lotteries understand how their fragmented market, or utilizing longitudinal tracking studies to discover how player’s attitudes and motivations change over time, Leger’s Lottery and Gaming team, led by 15 year lottery veteran Simon Jaworski, can help supply the research answer.
As experts in the Lottery and Gaming field, Leger has been chosen to conduct all manner of gaming studies in the past twenty years including:
- Lottery Attitudinal and Motivational Segmentations studies (6 U.S. lotteries)
- Lottery Usage and Attitude Tracking Studies
- Instant Scratch-off ticket concept tests
- Drawing/Jackpot game concept tests
- Retailer intercepts
- Problem gambling research
- Strategy Stake Tests
- Lottery Drawing games line extension research
- Online focus groups
The Leger team has also conducted more than 500 qualitative Casino game focus groups in the past five years, in eleven different countries, across 5 continents, with ideation the primary concern. Leger helped create the first true 3D Multimedia Casino game in 2014.
The U.S. Lottery alone generates more than $70bn in sales every year from the 44 states that currently run a lottery. Canada’s provincial lottery sales are over $10bn per anum. The connection? Leger has been supplying insight into the North American lottery market for well over a decade, with Loto Quebec, Kentucky, Ohio, Colorado, New Jersey just some of Leger’s current Lottery clientele.
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