Telecom and Technology
Leger / TRiG’s Technology Practice Group consists of technology-centric consultants with extensive category experience. Our extensive knowledge allows us to understand the challenging demands and the requirements that your customers expect of your products/services.
Translating intimate knowledge of consumer behaviors and relationships into opportunities. The central theme around our approach to technology research is “research based innovation”. It takes a diverse set of skills, category knowledge and points of view to build a humming innovation ecosystem. We’re powered by our people—an energized group of forward thinking activists, original thinkers and passionate research practitioners. Our Consultants, through their in-depth knowledge of technology and consumer behavior can help develop and fine-tune ideas/products that maximizes its potential and leads to a success.
Global Research Capacities:
- Multi-phase Qualitative including Ethnography, In-depth interviewing and Ideation
- Customer Satisfaction (wireless and cable)
- Brand positioning and advertising (TVs and Household appliances)
- Quantitative online market assessment
- Retail Management (Household appliances)
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