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How Happy Is America in 2026?
Americans give their happiness an average score of 70 out of 100, offering a broad snapshot of how people across the country are feeling in 2026. Nearly three in ten say their happiness has improved...
Americans See Tariffs as a Drag on the U.S. Economy
Trade tensions between the United States and Canada remain high, but Americans are also weighing the impact closer to home.Our latest survey finds that 57% of Americans say tariffs and tariff...
Neighbours, Not Twins: How Canadians and Americans See Each Other
Canada and the United States share one of the world’s closest bilateral relationships, spanning trade, defence, travel, culture, and geography. But proximity does not always mean similarity. Our...
Consumer Financial Wellbeing in 2026: When Cost Shapes Health Decisions
Consumers’ financial wellbeing is no longer separate from health. In 2026, it is one of the biggest factors shaping how they maintain it. 79% of U.S. consumers report experiencing at least moderate...
Lana Porter Meets AIMI: A Human Take on AI-Moderated Interviews
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and hear from more people, while still protecting the nuance...
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