Discover the future of ad testing and optimisation
- ^Leverage biometric data
- ^Gain AI-powered insights
- ^Measure true ad impact
Learn what truly moves your audience
Maximize your advertising impact
Unlock the full potential of your marketing efforts with our comprehensive suite of ad testing and insights solutions that combine market research, advanced analytics, and AI-powered intelligence.
Our services include :
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- Ad Pre-Testing
- Brand & Ad Tracking
- Concept Testing
- Brand Positioning & Creative Territory Testing
- Price Optimization
- And much more!
Our data helps you identify the moments that matter, measure emotional and behavioral impact, and optimize creative performance, so every campaign works harder to drive acquisition, retention, and brand growth.
Curious about our tools?
Watch our webinar on Cube AI, a solution that combines market research, biometrics, and AI to reveal what truly drives ad performance.
Explore our blogs
Craft Advertising That Leaves a Mark, No Matter the Market
There’s a quiet flaw in global marketing strategy that plays out in markets around the world every day: International ads — often beautifully produced and widely celebrated in their home markets — are launched in new regions with minimal or no adaptation. Maybe the voiceover is swapped. Maybe subtitles are added. But the core creative remains untouched.
How Rebirth Storylines Reveal Themselves in Emotional Journeys
In advertising, Rebirth is often used to inspire: showing us that struggle can lead to breakthrough. But inspiration is not automatic, it depends on how audiences emotionally experience the story.
The ROI of Storytelling – How the 7 Plots Drive Sales
In today’s saturated market, capturing consumer attention is more challenging than ever. Yet, amidst the noise, certain advertisements break through and resonate deeply with audiences. What’s their secret? They harness the timeless power of storytelling—crafting narratives rooted in universal archetypes that go beyond the message and tap into shared human emotions.
Cube AI Insights: You Bought 30 Seconds. You Got 2.
Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads memorable before viewers scroll away.
Measuring Advertising Effectiveness With Artificial Intelligence
Every day, more than 4,000 advertisements compete against each other to get consumers’ attention. In such a saturated environment, the challenge is colossal. It’s no longer enough to be seen. Brands must leave an everlasting impression on consumers’ minds.
Pre-Launch Testing with Cube AI
Pre-launch testing with Cube AI ensures your ad is optimized to deliver maximum impact before it goes live. Guided by Cube AI’s three fundamental principles, Get attention, Keep attention, and Drive an emotion, we analyze viewer focus and emotional engagement to identify key moments that resonate or fall flat.
See the powerful results for yourself
Our team of experts will share the process and success stories to get you started.