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By Susan Sanei-Stamp Canadian financial institutions invest real money and real talent in telling Canadians who they are: through purpose statements, brand platforms, and promises about what it feels like to bank with them. Those are the commitments customers will...
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and...
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering...
By Anik Karimjee Canadians are rethinking how they shop for everyday household products, and the shift is both...
By Susan Sanei-Stamp Canadian financial leaders often frame regulation as a trade-off between innovation and...
By Hélène Crépin and Luc Dumont Retail loyalty is one of the most talked-about, and most...
Economic pressure, behavioral volatility and AI-assisted decision-making are...
For years, Canadian financial institutions have invested heavily in digital...
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